Challenge:

After getting over nine years of use from their original Web site, Vantel Pearls, a premier DSA Member, needed to hire a company that understood recreating a brand online in addition to adding e-commerce and a manageable, integrated system of sales associate Web pages for nearly 350 national demonstrators. To add an additional wrinkle, any on-line sales solution must not jeopardize the relationship or commission structure with their sales force.

Solution:

Visual Activity, LLC created a two stage content management system allowing the client to quickly manage and maintain their corporate content, provide a log-in communication, content, and training extranet, and allows the sales force to easily maintain their own individual content areas. Our innovative e-commerce solution both enhances and leverages the relationship with the demonstrator sales force by linking customers through their personal pages into the on-line boutiques to guarantee credit for sales. The integrated system provides the client a secure, templated system to showcase their marketing, party planning, charity and online boutiques. While the breadth of skills and collaboration on this project can not fit on a short case study, the development team at Visual Activity successfully worked new approaches and used the best of two different code environments to create this innovative online environment.

Result:

Vantel is poised to unleash a massive national campaign that includes the first-ever offering of their gorgeous pearl jewelry while maintaining the party planning goals for their demonstrator and management network.

Project Description:

Creative Design and Development

E-Commerce

Information Architecture and Usability

Launch Web Site