Challenge:

Catalog, document and deliver the style guide for a new suite of online applications to be used by internal and external clients, including the first-ever co-branding initiative of a State Street product.

Solution:

The managing partner for Visual Activity worked with a select group of internet and marketing professionals using Information Mappping to deliver a first-of-its-kind style guide approach.

Result:

This 50 page style guide was eventually used to direct creative design vendors and internal associates on the color theory, javascript and J2EE direction for all of the Global Link application suite.

Project Description:

Creative Design Direction

Information Mapping Methodology

Technical Writing