Case Studies
ADDITIONAL WORK:
Staples
Happy Cog Studios
readMedia
Bentley University
DHL
UniFirst
State Street
Franklin-Templeton
MIT
Harvard Business School
Harvard University Finance
Auspice Corp
Arris
ESPN: The Magazine
IDC Consulting
WW Rothmann
Vantel Pearls
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Work With Us
CSO - CSOonline.com
Challenge
Major on-line publishing client has a top-notch technology firm building out a new publishing platform, but needs a complete redesign of one of their on-line properties. Make certain that the design is user-centric, cross-platform compatable, modern but serious, not too flashy but stylish, pleasing to the entire team and completed in the blink of an eye.
What we did to solve the problem
The managing partner designed and designed the new UX and logo treatment via a set of interviews with stakeholders and internal creative staff. The entire UI was then coded into structured HTML templates that were integrated into their internal CMS. (Partner vendor for HTML/CSS: Carl Lindberg)
And then what happened?
By not using a different design approach and keeping the project within the corporate design methodology, we were able to define, design and deliver a new diverse identity as a much-needed upgrade to the consulting group's look and feel while maintaining the integrity of the IDG online brand.