MANAGEMENT TEAM
Keith LaFerriere
Managing Partner
Board Member, American Marketing Association, Boston Chapter
Keith LaFerriere has held senior management positions in Creative Design and Marketing departments for Fortune 500 companies in the entertainment, retail and financial services sectors and has taught at Bentley College in Waltham, Massachusetts in the creative design and development certificate programs. Coupled with over 15 years of creative design and brand experience, Keith uses his energy and positive approach to solving complex user experience issues.
Prior to founding and joining Visual Activity LLC on a full-time basis, Keith led very successful creative design and branding projects for Staples, DHL, Franklin-Templeton, Viacom, Clear Channel and many other well-known brands.
Keith is currently a member of MITX, BIMA, The American Marketing Association, multiple Chambers of Commerce and the National Notary Association.
In addition to his responsibilities with Visual Activity, Keith is the publisher and editor-in-chief of UX Professionals, a site dedicated to the advancement of user experience design and development.
Recently, Keith was voted on to the Board of Directors of the American Marketing Association, Boston, as the VP, Online Services.
» Connect with Keith at the AMA
Steven J. Pereira
Partner
Steven Pereira has held senior management positions in midsize and Fortune 500 companies. Leveraging his early marketing consulting and branding experience, Steven has spent the last 10 years leading successful Internet development and design teams in the retail, higher education, and financial services sectors. Steven's unique combination of technical expertise, marketing know-how, and keen understanding of the business landscape help make Visual Activity a valuable strategic partner. A graduate of UMASS Dartmouth, Steven holds a BS in Marketing and an MBA.
Prior to co-founding and joining Visual Activity LLC on a full-time basis, Steven held key web leadership roles at Sallie Mae, North Atlantic Corp, and Bentley College. After collaborating on a number of Web and marketing projects since early 1999, Steve and Keith joined forces to bring together the Visual Activity LLC, team.