Marketing Strategy
A great user experience doesn't stop at the end of the design and development of your new online initiative. It goes beyond the screen and into all areas of your marketing.
Each project we take on, regardless of size, includes both the thought and conversation with you to ensure that we take your investment to all outreach areas. We may suggest specific social networking channels, or partnerships with our previous clients.
Process
We being discussing marketing-related points of interest during the earliest stages of discovery. At our kick-off meeting, we will most likely begin with the most impact: audience. The process by which we determine how we design and craft your success begins with what you already know about your customers and your position.
Next, we work with either your existing materials or your new ideas to generate a conversation. This conversation is with your core audience types, and it starts with directing traffic to specific pieces of content, coupled with an easy to use interface that is designed with care. The conversation should continue with each subsequent contact you make, including e-mail marketing, social networking content, and your sales channels.
Before your site launches, we will work with you, as needed, to provide you with the creative assets we've crafted so that you can extend the brand elements and feel to your marketing collateral.
We believe that by combining efforts during a redesign or a complex UX project, you will create a much more efficient result.